--> 建筑行业培训_建筑公司内训-时代光华、中建集团内训方案 < class="absTopTable" > < id="absTopForms" class="forms sideForms absForms"> < style="position:absolute;"> < class="webNavTable"> < id="webNav" class="webNav"> < id='navV2Wrap'>< id='navV2' class='nav navV2 navStyle navStyle3060'> < class='navMainContent'>< class='navContent'> < id='navCenterContent' class='navCenterContent'> < id='navCenter' class='navCenter'> < class='itemPrev'> < class='itemContainer'> < title='时代光华官网-在线网络游戏赌场|网络网络游戏赌场|elearning平台' id='nav2' class='item itemCol2 itemIndex1' colId='2' onclick='window.open("/", "_self")' _jump='window.open("/", "_self")'> < class='itemCenter navItem'>首页 < class='itemSep'>< title='' id='nav210' class='item itemCol210 itemIndex2' colId='210' style='cursor:default;'> < class='itemCenter navItem'>行业澳门赌场下注 < class='itemSep'>< title='' id='nav126' class='item itemCol126 itemIndex3' colId='126' style='cursor:default;'> < class='itemCenter navItem'>混合培训方案 < class='itemSep'>< title='' id='nav296' class='item itemCol296 itemIndex4' colId='296' style='cursor:default;'> < class='itemCenter navItem'>网络游戏赌场 < class='itemSep'>< title='' id='nav138' class='item itemCol138 itemIndex5' colId='138' style='cursor:default;'> < class='itemCenter navItem'>课程资源 < class='itemSep'>< title='' id='nav310' class='item itemCol310 itemIndex6' colId='310' onclick='window.open("/h-col-310.html", "_blank")' _jump='window.open("/h-col-310.html", "_blank")'> < class='itemCenter navItem'>客户案例 < class='itemNext'> < class="webHeaderTable J_webHeaderTable" id="webHeaderTable" style='height:0px!important;display:none;'> < id="webHeaderContent" class="J_webHeaderTable webHeaderTd fk-moduleZoneWrap web_header_td J_webHeaderTd" style='height:0px!important;display:none;'> < id="webHeader" class="webHeader"> < class='headerTable'> < class='headerCusLeft'> < class='headerCusMiddle'> < class='headerNav '> < class="headerCusRight"> < id="webHeaderContentBg" class="J_webHeaderTable webHeaderTd web_header_td J_webHeaderTd webHeaderContentBg" style='height:0px!important;display:none;'> < class="webBannerTable J_webBannerTable"> < class="fk-moduleZoneWrap"> < id="webBanner" class="webBanner"> < class="bannerTable"> < class="bannerLeft"> < class="bannerCenter"> < style="visibility:hidden;" class="fk-inBannerListZone-tmp forms"> < class="bannerRight"> < class="absMiddleTable"> < id="absForms" class="forms sideForms absForms"> < id="module8238" ssr="true" _indexClass="1" _moduleType="1" _modulestyle="64" _moduleid="8238" title="" _sys="0" _banId="" _side="0" _inTab="0" _inMulMCol="0" _inFullmeasure="0" _inpack="0" _inpopupzone="0" _infullmeasurepack="0" _intabpack="0" _inaccordionpack="0" _autoHeight="0" data-scrollbar="0" data-server-rendered="true" class="form form8238 formStyle64 formIndex1" style="position:absolute;top:596px;left:1011px;width:166px;"> < class="formMiddle formMiddle8238" style="height:164px;"> < valign="top" class="formMiddleCenter formMiddleCenter8238"> < tabStyle="0" class="formMiddleContent formMiddleContent8238 fk-formContentOtherPadding">< class="website_qrcode_wrap">< class="website_qrcode_content">< class="website_qrcode_img_box" style="padding:5px;background-color:#ffffff;">website qrcode

扫描查看完整案例

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moduleId='8255' >< class='fullmeasureContentBg fullmeasureContentBg8255'>< class='J_zoneEnableAll J_fullmeasurePackContent elemZone elemZoneModule fk-formPack' moduleid='8255' id='fk-inFullmeasureListZone8255-1'>< class='fk-elemZoneBg J_zoneContentBg'>< id='module8239' bannerTitle='图片' _indexClass='' _moduleType='1' _modulestyle='79' _moduleid='8239' class='form form8239 formStyle79' title='' _sys='0' _banId='' style='position:absolute;top:579px;left:0px;width:24px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8255' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8239'>< class='floatImg floatImg_J floatImg_J_special'> < class='floatImgWrap'>< class='forMargin'>ABUIABAEGAAggvzq6QUo0tKEmwEwFDgU < id='module8241' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='8241' class='form form8241 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:186px;left:430px;width:744px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8255' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8241'>< class='fk-editor simpleText fk-editor-break-word '>< style="text-align: left;">< style="text-align: left;">< style="text-align: left;">建筑业 | 中建八局< style="text-align: left;">这家全球最大的建筑公司,如何落地一场全员参与的微课大赛?< style="text-align: left;">< style="text-align: left;"> < id='module8242' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='8242' class='form form8242 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:539px;left:205px;width:204px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8255' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8242'>< class='fk-editor simpleText '>< style="text-align: left;">中建八局 < id='module8243' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='8243' class='form form8243 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:539px;left:441px;width:204px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8255' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8243'>< class='fk-editor simpleText '>< style="text-align: left;">建筑行业 < id='module8244' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='8244' class='form form8244 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:539px;left:635px;width:159px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8255' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8244'>< class='fk-editor simpleText '>< style="text-align: left;">30000员工 < id='module8245' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='8245' class='form form8245 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:539px;left:863px;width:346px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8255' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8245'>< class='fk-editor simpleText '>< style="text-align: left;">课程中心、直播、学习地图、问答 < id='module8246' bannerTitle='图片' _indexClass='' _moduleType='1' _modulestyle='79' _moduleid='8246' class='form form8246 formStyle79' title='' _sys='0' _banId='' style='position:absolute;top:58px;left:236px;width:103px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8255' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8246'>< class='floatImg floatImg_J floatImg_J_special'> < class='floatImgWrap'>< class='forMargin'>ABUIABAEGAAgoLKK6gUoxOrtoAEwZzhs < id='module8247' _indexClass='' _moduleType='1' _modulestyle='1' _moduleid='8247' class='form form8247 formStyle1' title='' _sys='0' _banId='' style='position:absolute;top:514px;left:205px;width:83px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8255' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class=' formMiddle formMiddle8247' style='height:30px; '> < class='formMiddleCenter formMiddleCenter8247 ' valign='top'> < class='formMiddleContent formMiddleContent8247 fk-formContentOtherPadding' tabStyle='0'> < class='richContent richContent0'>

企业名称

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企业行业

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企业规模

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最常用功能

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< class='clearfloat clearfloat8255'> < id='module8280' _indexClass='formIndex2' _moduleType='1' _modulestyle='109' _moduleid='8280' class='form form8280 formIndex2 formStyle109 fk-formFullmeasure ' title='' _sys='0' _banId='' style='' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='1' _global='false' _independent='false' data-scrollbar='0'> < class='fillContentRelative' style='position:absolute; z-index:-1; height:100%; width:100%;display:none;'>< style='position:static;' class='fullmeasureOuterContentPage fullmeasureOuterContentPage1 J_fullmeasurePageShow' page='1'> < class='fullmeasureOuterContentBg fullmeasureOuterContentBg8280 fullmeasureStyle12'>< class='fullmeasureOuterContent fullmeasureOuterContent8280'> < class='fullmeasureContent fullmeasureContent8280' id='fullmeasureContent8280_1' moduleId='8280' >< class='fullmeasureContentBg fullmeasureContentBg8280'>< class='J_zoneEnableAll J_fullmeasurePackContent elemZone elemZoneModule fk-formPack' moduleid='8280' id='fk-inFullmeasureListZone8280-1'>< class='fk-elemZoneBg J_zoneContentBg'>< id='module8256' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='8256' class='form form8256 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:57px;left:213px;width:227px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8280' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8256'>< class='fk-editor simpleText '>< style="text-align: left;">I 和时代光华的故事 < id='module8257' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='8257' class='form form8257 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:690px;left:206px;width:267px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8280' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8257'>< class='fk-editor simpleText '>< style="text-align: left;">I 企业在线学习项目特色 < id='module8258' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='8258' class='form form8258 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:1441px;left:206px;width:360px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8280' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8258'>< class='fk-editor simpleText '>< style="text-align: left;">网红直播沉淀,助力新产品宣传 < id='module8260' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='8260' class='form form8260 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:764px;left:205px;width:418px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8280' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8260'>< class='fk-editor simpleText '>

中建八局微课实践制造三万人的参与感

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中建八局大赛启动领导带动,全渠道推广

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微课赋能培训提升全员做课能力

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巧设赛制营造全员参与感

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中国建筑这家全球最大的建筑公司,将如何落地这场微课赛?又如何调动每一个员工的参与感,帮助他们制作高品质微课?


时代光华作为大赛唯一合作伙伴,希望带领大家走进大赛内部进行观察和思考。从中建集团微课大赛的整体布局着眼,聚焦到子公司中建八局的实践,相信可以给大家一些启发。

<><><> < id='module8263' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='8263' class='form form8263 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:325px;left:212px;width:142px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8280' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8263'>< class='fk-editor simpleText '>< style="text-align: left;">企业痛点 < id='module8264' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='8264' class='form form8264 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:326px;left:469px;width:144px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8280' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8264'>< class='fk-editor simpleText '>< style="text-align: center;">澳门赌场下注 < id='module8265' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='8265' class='form form8265 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:326px;left:734px;width:144px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8280' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8265'>< class='fk-editor simpleText '>< style="text-align: center;">效果 < id='module8266' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='8266' class='form form8266 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:383px;left:211px;width:204px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8280' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8266'>< class='fk-editor simpleText fk-editor-break-word '>< style="text-align: left;">公司员工基数大且地域分散,难以高效进行培训管理 < id='module8267' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='8267' class='form form8267 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:433px;left:207px;width:789px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8280' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8267'>< class='fk-editor simpleText '>—————————————————————————————————————— < id='module8268' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='8268' class='form form8268 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:354px;left:210px;width:783px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8280' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8268'>< class='fk-editor simpleText '>—————————————————————————————————————— < id='module8269' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='8269' class='form form8269 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:536px;left:204px;width:789px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8280' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8269'>< class='fk-editor simpleText '>—————————————————————————————————————— < id='module8270' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='8270' class='form form8270 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:466px;left:210px;width:205px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8280' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8270'>< class='fk-editor simpleText '>< style="text-align: left;">内训师选拔范围小、培养难度大 < id='module8271' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='8271' class='form form8271 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:567px;left:210px;width:205px;' _side='0' _inTab='0' 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_modulestyle='86' _moduleid='8273' class='form form8273 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:571px;left:776px;width:220px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8280' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8273'>< class='fk-editor simpleText '>< style="text-align: left;">在公司内部形成移动学习的氛围 < id='module8274' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='8274' class='form form8274 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:467px;left:491px;width:220px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8280' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8274'>< class='fk-editor simpleText '>< style="text-align: left;">举办微课大赛,实施“线上、线下融合,先培训再转训”的赋能计划 < id='module8275' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='8275' class='form form8275 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:465px;left:774px;width:215px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8280' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8275'>< class='fk-editor simpleText '>< style="text-align: left;">沉淀大批优质微课,填充平台内容体系;发掘并快速培养优质内训师 < id='module8276' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='8276' class='form form8276 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:383px;left:491px;width:216px;' 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中国建筑微课大赛由中建总局发起,各分子公司内部开赛,评选出20门精品微课,上交总局,由总局进行统一评审和颁奖。4月中旬,中建八局的培训负责人参加完总局的启动仪式和赋能培训后,回到上海筹备自己的微课大赛。

中建八局下设20多个分支机构,员工总数3万人,经营区域遍布国内外。八局希望以微课大赛为契机,在公司内部形成移动学习的氛围,让3万员工都参与进来。

基于这样的背景,中建八局策划了种子选手带头、微课赋能全员、全员参与PK打榜、线上线下融合的大赛方案。


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大赛的启动推广是环环相扣的系统工作。八局借助线上、线下的全方位的推广手段,进行有力宣贯。


▌线下启动会,发挥领导号召力

中建八局举行大赛启动会,由局领导发起号召,动员参赛。


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为帮助员工产出一批高品质的微课,中建八局制订了“线上、线下融合,先培训再转训”的赋能计划,使赋能培训可以惠及全体员工。


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在数次沟通中,我们感受到中建集团对微课大赛的深度理解和深远期待。微课大赛仅仅是一个途径,它的更深目的是营造众创时代的组织学习氛围。


▌PK选手代表,激发全员参赛欲望

众创,就需要汇聚个体的力量。中建八局巧妙地采用了排位赛赛制,率先公布选手代表的作品(已在赋能培训中完成),并鼓励全体员工向他们PK。最终由大众评审和网络票选,共同决定大赛前20名,报送总局参与评选。

种子选手率先输出作品,保证微课大赛能够产生一批精品微课;PK打榜的属性,可以提升普通员工的参赛积极性,也促进了大家对精品微课的学习。网络票选活动,可以促进微课作品的进一步曝光。边比赛,边学习,让微课大赛的效能不断放大。


▌一些小而重要的细节

大赛运营中的很多细节,都显示中建八局在努力提升大赛在公司内部的影响力。

大赛以促进员工做课为首要目标,因此不限制作品形式,为员工提供了自由发挥的空间。


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为了聚集人气,提升员工的参赛体验,时代光华帮助中建八局运营了微课大赛专属微信群。微信群发言活跃,成为大赛信息播报、疑问解答的重要窗口。时代光华主要进行以下2个方面的社群运营:


▌信息播报&活动动员&操作答疑

快速响应员工提出的问题,及时为大家分享相关资料,有效提升了员工的参赛体验▼


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在大赛推进的重要时间节点,管理员在微信群进行通知,促进了消息的有效传达▼


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▌故事&情感运营,促进二次传播

挖掘比赛过程中有趣、感人的传播点,引起大家的共鸣,吸引转发,提升大赛的知名度。同时,这些故事中凝聚着参赛者的共同情感,可以引发大家的表达欲,形成良好的社群氛围。


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通过微信群运营,时代光华深刻感受到八局人的学习热情。大家在群里讨论微课大赛,讨论做课方式,氛围始终很温暖。


随着知识更迭速度的加快,短小、精悍的微课已经成为重要的内容建设方式,以赛代培的微课大赛尤其得到企业的偏爱。在这样的背景下,时代光华开始研发微课大赛澳门赌场下注,帮助大型企业策划、落地微课大赛。


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▌线上:快速学习基础知识

在中建八局的网络游戏赌场上,上线微课大赛学习包,内含“微课设计思想”系列课程5门、H5微课制作工具操作课程4门。在线提供微课制作的基础知识点,使员工可以快速上手做课,不被工具掣肘。

有赖于前期宣传和长期运营效果,专题工具包上线仅4天,学习人数已经达到675人。


▌线下:先培训再转训,提升做课能力

线下赋能更侧重知识萃取技巧,帮助员工产出高品质微课。中建八局在公司广发英雄帖,选取78位选手代表参与微课制作工作坊。选手代表掌握微课制作技能后,再对公司全员进行转训。


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赋能工作坊由时代光华提供,时长2天1夜,帮助学员深入认知微课、掌握微课开发的科学方法,并产出一门微课作品。


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工作坊开展过程中,时代光华的赋能团队深刻感受到大家的求知欲:大家急于更深刻地认知微课,也期待掌握科学的知识萃取技巧,做出一份完美的作品。两天的赋能培训中,交流互动的气氛始终很好▼


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一位学员沉迷做课,不知不觉就通了一宵。▼


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赋能培训结束后,时代光华为中建八局提供了完整的培训讲义PPT(共77页),为后续的转训工作提供支持。

目前,转训工作正在顺利进行中,微课赋能培训已经在中建八局全面落地。转训工作结束后,中建八局将面向全员征集微课作品。


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▌线上全面推广,多渠道传播

通过公众号、小视频、移动学习APP全面推广微课大赛。

中建八局官微推广,阅读量3700+▼


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移动学习APP推广,覆盖八局全体员工▼


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整体来看,大赛推广宣传的节奏和步调较好。5月10日进行启动会,5月11日官微推文,将线下和线上置于统一的推广节奏中,使大赛的推广持续发酵。


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 公司介绍

 公司新闻

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备案图标.png沪公网安备 31010102003504号

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    logo.png

     

     电话.png 400-618-7500


     邮箱.png marketing@21tb.com



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 房地产行业澳门赌场下注

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