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扫描查看手机版网站

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< style="text-align: left;">< style="text-align: left;">
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企业名称

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企业行业

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企业规模

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最常用功能

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进行阶段:持续运营保证效果

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结束阶段:发放奖品与复盘

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准备阶段:敲定活动方案+物料配置+宣传预热

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<2>准备活动所需材料

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<3>试点造势

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<5>发放奖品

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<6>复盘与宣传

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<4>通知与督促

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2016 年 5 月,国内知名家居生产企业掌上明珠家居开发了针对导购的培训课件,最初直接对学员下发学习任务,反馈比较平淡。所以,明珠网院策划了基于“以赛代练”模式的“学霸来了”知识挑战赛的活动,设置丰富奖品,鼓励有强烈意愿的分公司进行知识大 PK 。该系列活动在企业内部迅速蹿红、学员学习兴趣蹭蹭蹭高涨。


截止目前,该活动共有300+个专卖店踊跃参与,产生23000+次专题学习、7w多次点击量。经过为期近30天的竞赛,同一专题的学员考试平均分从原来的50分飙升到80+分。来看看掌上明珠家居是怎样运营此次活动的吧!

<><>
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按照最终竞赛成绩,发放学霸奖、学民奖、最佳督学奖等竞赛奖项。

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通过微信公众号推文/邮件/微信群/QQ群等方式,将本次活动进行复盘与宣传,鼓动更多分公司参与其中。

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制作活动海报

制作酷炫革命风的"学霸来了"专题海报,以配合活动宣传。


采购竞赛奖品

按照活动方案中的奖项规划,在平台福利社采购对应竞赛奖品。

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发送微信公众号推文/邮件/群通知等,对本次活动进行造势,征集有强烈参与意愿的分公司进行试点。

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<1>定活动方案


学员参与机制为


1.学霸前测(1天):

为更好检测学霸挑战学习效果,学员需要先在网院“会员专区-学霸备考包”中参加“学霸前测”考试。


2.学习+小测(25天左右):

学员进入网院“专题学习”,努力学习“学霸备考包”。完成阶段学习,进入“考试”完成课后小测以检验学习效果,课后小测成绩不记入总成绩。


3.终极挑战(1天):

即挑战竞赛试题,设定学员完成100题线上答题、分数最高且用时最少者,即可获得学霸称号,获得相应奖励。

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员工多且地域分散

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销售、服务工作忙碌

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学员学习热情一般

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建立参赛微信群,每日打卡/分享/提交战报,用运营代替强制学习

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调动学员学习积极性

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采用“学习阶段+考试PK”的形式

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保证活动参与方式足够简单

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上线“时光易学”在线网络游戏赌场

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设置学霸备考包与测试题目(前测+小测+终极挑战)


< class='richModuleSlaveImgContainer richTextImg textImg6' >明珠家居 < id='module8458' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='8458' class='form form8458 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:425px;left:772px;width:217px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8461' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8458'>< class='fk-editor simpleText '>< style="text-align: left;">

学员可随时随地自如学习

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通过微信群通知/邮件/微信公众号推文等方式下发竞赛规则、参与方式(课程学习入口、竞赛入口、查询成绩方式等)与具体时间,邀请学员参与活动。建立参赛微信群,设立微信群每日学习打卡机制、在群内分享战报,调动学员学习激情。

< class='richModuleSlaveImgContainer richTextImg textImg6' >明珠家居,时代光华 < class='clearfloat clearfloat8461'> < id="webContainerTable" class="webContainerTable fk-webContainerTableForNoLayout" > < id="webContainer" class="webContainer"> < id="container" class="container"> < class="containerTop"> < class="left"> < class="center"> < class="right"> < class="containerMiddle"> < id="containerMiddleLeft" class="containerMiddleLeft"> < class="containerMiddleCenter"> < id="containerMiddleCenterTop" class="containerMiddleCenterTop"> < id="containerForms" class="containerForms"> < id="topForms" class="column forms mainForms topForms" style='display:none'>
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