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“金话筒”直播培训-10000+员工的地产公司是如何做培训的

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点击播放视频

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企业名称

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企业行业

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企业规模

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最常用功能

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项目概览:系列直播,有激励可沉淀

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金科集团成立于1998年5月,是一家以房地资产为主、社区服务为辅的大型企业集团。多年跻身“中国企业500强”、“中国民营企业500强”、“中国地产品牌价值10强”。目前业务范围已覆盖全国近60个城市,公司总资产约1400亿元,拥有10000+名员工。


2017年,金科集团开始从重资产模式向轻资产模式转型,这对培训部门提出了新的要求:如何在短时间内让分布在近60个城市的公司全员吸收全新的企业文化与经营战略?在时代光华运营支持下,金科集团经典培训运营项目-【金话筒】专题直播培训诞生了。


很快,直播已全部覆盖企业高管与60个城市的一线员工,学员整体参与度高达60%以上,总体参与人数是同类型线上课程学习人数的480%!学员好评率为94%(随机调研500人),是线下培训好评率的248%。【金话筒】专题培训逐渐成长为该企业员工培训的金牌栏目。

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_independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8492'>< class='fk-editor simpleText '>< style="text-align: center;">澳门赌场下注 < id='module8493' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='8493' class='form form8493 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:405px;left:734px;width:144px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8508' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8493'>< class='fk-editor simpleText '>< style="text-align: center;">效果 < id='module8494' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='8494' class='form form8494 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:462px;left:211px;width:188px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8508' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8494'>< class='fk-editor simpleText fk-editor-break-word '>< style="text-align: left;">10000+员工区域分散,培训管理成本高昂 < id='module8495' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='8495' class='form form8495 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:512px;left:207px;width:789px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8508' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8495'>< class='fk-editor simpleText '>—————————————————————————————————————— < id='module8496' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='8496' class='form form8496 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:433px;left:210px;width:783px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8508' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8496'>< class='fk-editor simpleText '>—————————————————————————————————————— < id='module8497' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='8497' class='form form8497 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:615px;left:204px;width:789px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8508' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8497'>< class='fk-editor simpleText '>—————————————————————————————————————— < id='module8498' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='8498' class='form form8498 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:545px;left:210px;width:205px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8508' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8498'>< class='fk-editor simpleText '>< style="text-align: left;">怎样让分布在全国的一线员工迅速掌握企业战略与文化知识 < id='module8499' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='8499' class='form form8499 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:646px;left:210px;width:205px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8508' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8499'>< class='fk-editor simpleText '>< style="text-align: left;">内部讲师接触全国一线员工机会少,授课不接地气 < id='module8500' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='8500' class='form form8500 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:646px;left:494px;width:239px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8508' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8500'>< class='fk-editor simpleText '>< style="text-align: left;">直播工具自带多种互动方式
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< id='module8506' _indexClass='' _moduleType='1' _modulestyle='1' _moduleid='8506' class='form form8506 formStyle1' title='' _sys='0' _banId='' style='position:absolute;top:879px;left:201px;width:787px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8508' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class=' formMiddle formMiddle8506' style='height:519px; '> < class='formMiddleCenter formMiddleCenter8506 ' valign='top'> < class='formMiddleContent formMiddleContent8506 fk-formContentOtherPadding' tabStyle='0'> < class='richContent richContent6'>

【金话筒】专栏的学习机制为:每月最后一个周二发起一场主题直播,集团总部以中心为单位,所属各公司以公司为单位,集中进行直播学习。


为激励学员踊跃参加,学员在观看直播后就可直接获得学分;同时,每期直播结束前将抽取直播福利奖品。直播结束后,将直播生成回放、并一键生成课程,完成内容的整合与沉淀。每六期评选一波“学员最喜欢的直播讲师”,不仅倒逼讲师优化课程内容,也助力讲师团队整体能力的提升。


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第一阶段:准备与预热

1.直播前1月:敲定本次直播主题、联系讲师,并准备直播素材与奖品。

2.直播前3天:制作设计精美的直播海报,在社群、邮件中预告本期直播信息;在微信公众号推文中包装与发布本次直播详情。

3.直播前1天:进入管理员后台,通过“直播管理”-“创建直播”,创建一门直播课程,并预设本次直播信息。

4.直播前5分钟:在社群中再次发布本次直播信息(海报、链接等),邀请学员准时参与。


第二阶段:发起直播

1.进入管理员后台,在“直播管理”页面开启本期直播,引导学员进入直播签到。

2.直播过程中配合讲师,随时和学员形成良好互动。

3.在直播即将结束阶段,运用直播内的抽奖工具,抽出三名幸运儿获得本次直播的奖品-业务相关书籍。


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第三阶段:后续铺垫

1.直播结束后,进入管理员后台,将直播生成回放、并一键生成课程,沉淀在平台的“课程中心”,便于学员以后无限次看课。

2.从直播统计页面调取数据,在社群中发布各业务部门“战绩榜”,举办线上颁奖仪式,并预告下次直播主题。

3.结合数据,对本次直播进行全面复盘,不断更新优化。


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