--> 汽车行业培训_奔驰培训案例_4S店培训方案 < class="absTopTable" > < id="absTopForms" class="forms sideForms absForms"> < style="position:absolute;"> < class="webNavTable"> < id="webNav" class="webNav"> < id='navV2Wrap'>< id='navV2' class='nav navV2 navStyle navStyle3060'> < class='navMainContent'>< class='navContent'> < id='navCenterContent' class='navCenterContent'> < id='navCenter' class='navCenter'> < class='itemPrev'> < class='itemContainer'> < title='时代光华官网-在线网络游戏赌场|网络网络游戏赌场|elearning平台' id='nav2' class='item itemCol2 itemIndex1' colId='2' onclick='window.open("/", "_self")' _jump='window.open("/", "_self")'> < class='itemCenter navItem'>首页 < class='itemSep'>< title='' id='nav210' class='item itemCol210 itemIndex2' colId='210' style='cursor:default;'> < class='itemCenter navItem'>行业澳门赌场下注 < class='itemSep'>< title='' id='nav126' class='item itemCol126 itemIndex3' colId='126' style='cursor:default;'> < class='itemCenter navItem'>混合培训方案 < class='itemSep'>< title='' id='nav296' class='item itemCol296 itemIndex4' colId='296' style='cursor:default;'> < class='itemCenter navItem'>网络游戏赌场 < class='itemSep'>< title='' id='nav138' class='item itemCol138 itemIndex5' colId='138' style='cursor:default;'> < class='itemCenter navItem'>课程资源 < class='itemSep'>< title='' id='nav310' class='item itemCol310 itemIndex6' colId='310' onclick='window.open("/h-col-310.html", "_blank")' _jump='window.open("/h-col-310.html", "_blank")'> < class='itemCenter navItem'>客户案例 < class='itemNext'> < class="webHeaderTable J_webHeaderTable" id="webHeaderTable" style='height:0px!important;display:none;'> < id="webHeaderContent" class="J_webHeaderTable webHeaderTd fk-moduleZoneWrap web_header_td J_webHeaderTd" style='height:0px!important;display:none;'> < id="webHeader" class="webHeader"> < class='headerTable'> < class='headerCusLeft'> < class='headerCusMiddle'> < class='headerNav '> < class="headerCusRight"> < id="webHeaderContentBg" class="J_webHeaderTable webHeaderTd web_header_td J_webHeaderTd webHeaderContentBg" style='height:0px!important;display:none;'> < class="webBannerTable J_webBannerTable"> < class="fk-moduleZoneWrap"> < id="webBanner" class="webBanner"> < class="bannerTable"> < class="bannerLeft"> < class="bannerCenter"> < style="visibility:hidden;" class="fk-inBannerListZone-tmp forms"> < class="bannerRight"> < class="absMiddleTable"> < id="absForms" class="forms sideForms absForms"> < id="module8652" ssr="true" _moduleType="1" _modulestyle="64" _moduleid="8652" title="" _sys="0" _banId="" _side="0" _inTab="0" _inMulMCol="0" _inFullmeasure="0" _inpack="0" _inpopupzone="0" _infullmeasurepack="0" _intabpack="0" _inaccordionpack="0" _autoHeight="0" data-scrollbar="0" data-server-rendered="true" class="form form8652 formStyle64" style="position:absolute;top:633px;left:1003px;width:166px;"> < class="formMiddle formMiddle8652" style="height:164px;"> < valign="top" class="formMiddleCenter formMiddleCenter8652"> < tabStyle="0" class="formMiddleContent formMiddleContent8652 fk-formContentOtherPadding">< class="website_qrcode_wrap">< class="website_qrcode_content">< class="website_qrcode_img_box" style="padding:5px;background-color:#ffffff;">website qrcode

扫码获取完整案例

< id="fullmeasureTopForms" class="fullmeasureContainer forms fk-fullmeasureForms fullmeasureForms fullmeasureTopForms" > < id='module8669' _moduleType='1' _modulestyle='109' _moduleid='8669' class='form form8669 formStyle109 fk-formFullmeasure ' title='' _sys='0' _banId='' style='' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='1' _global='false' _independent='false' data-scrollbar='0'> < class='fillContentRelative' style='position:absolute; z-index:-1; height:100%; width:100%;display:none;'>< style='position:static;' class='fullmeasureOuterContentPage fullmeasureOuterContentPage1 J_fullmeasurePageShow' page='1'> < class='fullmeasureOuterContentBg fullmeasureOuterContentBg8669 fullmeasureStyle12'>< class='fullmeasureOuterContent fullmeasureOuterContent8669'> < class='fullmeasureContent fullmeasureContent8669' id='fullmeasureContent8669_1' moduleId='8669' >< class='fullmeasureContentBg fullmeasureContentBg8669'>< class='J_zoneEnableAll J_fullmeasurePackContent elemZone elemZoneModule fk-formPack' moduleid='8669' id='fk-inFullmeasureListZone8669-1'>< class='fk-elemZoneBg J_zoneContentBg'>< id='module8655' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='8655' class='form form8655 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:219px;left:431px;width:552px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8669' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8655'>< class='fk-editor simpleText fk-editor-break-word '>< style="text-align: left;">< style="text-align: left;">< style="text-align: left;">汽车行业| 梅赛德斯-奔驰< style="text-align: left;">

在线课程体系如何搭建?奔驰这么做!

< style="text-align: left;">< style="text-align: left;">
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企业名称

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企业行业

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企业规模

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最常用功能

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时代光华助力奔驰从0到1搭建内容体系

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课程体系如何逐步搭建?

三个原则,两个核心

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怎样开发一门好课?

紧贴业务需求,萃取成熟内容

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2. 萃取公司内广受欢迎、已经验证成熟的面授课程精华内容,加以更新升级,保质又高效。

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怎样让好课受欢迎?

形式以20分钟左右、交互式动画课程为主

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怎样调动学员学习热情?

借势营销,运营推广课程

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以交流学习、知识共享为核心,上线时光易学在线网络游戏赌场

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课程内容决定学员看课意愿,课程形式的设计则直接关联学员的看课状态。于是:


1.在页面设计上,除了结合奔驰国际化品牌形象,保持奔驰特色的UI之外,从每一个设计元素到排版,都力求精益求精;


2.在内容设计上,充分考虑学员的学习基础和需求,将每个课程时长控制在20min左右。通过交互式问答等活动,启发学员思考。


根据奔驰品牌形象设计动画角色,并通过角色之间的互动,重现学员工作场景和问题,在激发学员学习兴趣的同时提供问题澳门赌场下注,为学员提供良好的学习体验,提升学习效果。

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课程已备好,如何触发学员行动?公司每上线一门课程均开展一次营销推广。举个例子:


《汽车贷款管理办法》即将上线,他们就立即想到借助双十二热点,举办看课竞赛小活动,调动学员学习热情:


1.课程在12月12日12:12上线后,学员观看新课并完成随堂测试评估

2.其学习进度将被呈现至学员的高级经理

3.最终,根据学员看课情况角逐个人奖与团队奖。

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传统培训难以支持千人员工成长需求

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平台上线初期,如何快速搭建优质课程,覆盖关键岗位培训

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如何对课程进行运营推广,触发学员行动

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时代光华协助运营新课上线活动

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促发学员积极看课

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邀请时代光华代开发部分课程

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短时间内开发大批高质课程,初步满足岗位培训需求

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上线时光易学平台

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满足多场景的学员学习需求

< id='module8692' _moduleType='1' _modulestyle='1' _moduleid='8692' class='form form8692 formStyle1' title='' _sys='0' _banId='' style='position:absolute;top:967px;left:193px;width:813px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8694' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class=' formMiddle formMiddle8692' style='height:582px; '> < class='formMiddleCenter formMiddleCenter8692 ' valign='top'> < class='formMiddleContent formMiddleContent8692 fk-formContentOtherPadding' tabStyle='0'> < class='richModuleSlaveImgContainer richTextImg textImg3' >奔驰,时代光华< class='richContent richContent3'>

网院正式上线时间:2018年4月


奔驰在2018年4月正式上线时代光华在线网络游戏赌场。以交流学习、知识共享为核心,上线了课程中心、个人中心、考试中心、调查中心、资料中心、报名中心六大应用,并邀请时代光华代开发平台课程。



< id='module8963' _moduleType='1' _modulestyle='1' _moduleid='8963' class='form form8963 formStyle1' title='' _sys='0' _banId='' style='position:absolute;top:1711px;left:188px;width:817px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8694' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class=' formMiddle formMiddle8963' style='height:716px; '> < class='formMiddleCenter formMiddleCenter8963 ' valign='top'> < class='formMiddleContent formMiddleContent8963 fk-formContentOtherPadding' tabStyle='0'> < class='richModuleSlaveImgContainer richTextImg textImg3' >奔驰,时代光华< class='richContent richContent3'>


奔驰基于公司战略、业务需求、广泛通用的三大原则,围绕用户能力和任务开发课程。目前已上线的13门课程主要用于:


1.新入职员工进行培训,包含奔驰的品牌历史文化、主打车型介绍,主要业务部门职能介绍,金融产品介绍,操作系统培训等;

2.奔驰全员培训的中英双语课程,包括与法律相关的MBFS China_AML Training(反洗钱/反恐怖融资合规培训)、Training for Compliance Management of Credit Reporting(征信合规管理培训)等内容。




< id='module8693' _moduleType='1' _modulestyle='1' _moduleid='8693' class='form form8693 formStyle1' title='' _sys='0' _banId='' style='position:absolute;top:2504px;left:191px;width:806px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8694' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class=' formMiddle formMiddle8693' style='height:1024px; '> < class='formMiddleCenter formMiddleCenter8693 ' valign='top'> < class='formMiddleContent formMiddleContent8693 fk-formContentOtherPadding' tabStyle='0'> < class='richContent richContent6'>

1. 紧贴业务,用产品思维开发课程


< class='richModuleSlaveImgContainer richTextImg textImg6' >奔驰,时代光华 < id='module8779' _moduleType='1' _modulestyle='1' _moduleid='8779' class='form form8779 formStyle1' title='' _sys='0' _banId='' style='position:absolute;top:104px;left:191px;width:812px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8694' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class=' formMiddle formMiddle8779' style='height:385px; '> < class='formMiddleCenter formMiddleCenter8779 ' valign='top'> < class='formMiddleContent formMiddleContent8779 fk-formContentOtherPadding' tabStyle='0'> < class='richContent richContent6'>

说到豪门汽车,相信大多人第一反应是:梅赛德斯-奔驰。历史悠久、技术过硬、迭代能力强悍的它,一直是成功人士的标配。


在梅赛德斯-奔驰公司内部,有一种常见的现象:新课上线半小时内,15%+的学员不吃午饭不玩荣耀,竟然在扎堆学习!还有不少学员主动邮件反馈,为后续培训工作改进提供宝贵建议:


< class='richModuleSlaveImgContainer richTextImg textImg6' >ABUIABAEGAAgyquA6gUoo56fuAIwvQU4uQE < class='clearfloat clearfloat8694'> < id="webContainerTable" class="webContainerTable fk-webContainerTableForNoLayout" > < id="webContainer" class="webContainer"> < id="container" class="container"> < class="containerTop"> < class="left"> < class="center"> < class="right"> < class="containerMiddle"> < id="containerMiddleLeft" class="containerMiddleLeft"> < class="containerMiddleCenter"> < id="containerMiddleCenterTop" class="containerMiddleCenterTop"> < id="containerForms" class="containerForms"> < id="topForms" class="column forms mainForms topForms" style='display:none'>
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 公司介绍

 公司新闻

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备案图标.png沪公网安备 31010602005556号

< id='module10040' _moduleType='1' _modulestyle='1' _moduleid='10040' class='form form10040 formStyle1 formInZone ' title='' _sys='0' _banId='' style='position:absolute;top:1px;left:842px;width:217px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='formBanner formBanner10040' style=''> < class='left left10040'> < class='center center10040' valign='top'> < class='formBannerTitle formBannerTitle10040'> < class='titleCenter titleCenter10040' valign='top'> < class='titleText titleText10040'>联系我们 < class='right right10040'> < class=' formMiddle formMiddle10040' style='height:198px; '> < class='formMiddleCenter formMiddleCenter10040 ' valign='top'> < class='formMiddleContent formMiddleContent10040 fk-formContentOtherPadding' tabStyle='0'> < class='richContent richContent0'>< class="jz_fix_ue_img">

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     邮箱.png marketing@21tb.com



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