--> 银行培训_银行内训_中国银联培训方案-时代光华培训方案 < class="absTopTable" > < id="absTopForms" class="forms sideForms absForms"> < style="position:absolute;"> < class="webNavTable"> < id="webNav" class="webNav"> < id='navV2Wrap'>< id='navV2' class='nav navV2 navStyle navStyle3060'> < class='navMainContent'>< class='navContent'> < id='navCenterContent' class='navCenterContent'> < id='navCenter' class='navCenter'> < class='itemPrev'> < class='itemContainer'> < title='时代光华官网-在线网络游戏赌场|网络网络游戏赌场|elearning平台' id='nav2' class='item itemCol2 itemIndex1' colId='2' onclick='window.open("/", "_self")' _jump='window.open("/", "_self")'> < class='itemCenter navItem'>首页 < class='itemSep'>< title='' id='nav210' class='item itemCol210 itemIndex2' colId='210' style='cursor:default;'> < class='itemCenter navItem'>行业澳门赌场下注 < class='itemSep'>< title='' id='nav126' class='item itemCol126 itemIndex3' colId='126' style='cursor:default;'> < class='itemCenter navItem'>混合培训方案 < class='itemSep'>< title='' id='nav296' class='item itemCol296 itemIndex4' colId='296' style='cursor:default;'> < class='itemCenter navItem'>网络游戏赌场 < class='itemSep'>< title='' id='nav138' class='item itemCol138 itemIndex5' colId='138' style='cursor:default;'> < class='itemCenter navItem'>课程资源 < class='itemSep'>< title='' id='nav310' class='item itemCol310 itemIndex6' colId='310' onclick='window.open("/h-col-310.html", "_blank")' _jump='window.open("/h-col-310.html", "_blank")'> < class='itemCenter navItem'>客户案例 < class='itemNext'> < class="webHeaderTable J_webHeaderTable" id="webHeaderTable" style='height:0px!important;display:none;'> < id="webHeaderContent" class="J_webHeaderTable webHeaderTd fk-moduleZoneWrap web_header_td J_webHeaderTd" style='height:0px!important;display:none;'> < id="webHeader" class="webHeader"> < class='headerTable'> < class='headerCusLeft'> < class='headerCusMiddle'> < class='headerNav '> < class="headerCusRight"> < id="webHeaderContentBg" class="J_webHeaderTable webHeaderTd web_header_td J_webHeaderTd webHeaderContentBg" style='height:0px!important;display:none;'> < class="webBannerTable J_webBannerTable"> < class="fk-moduleZoneWrap"> < id="webBanner" class="webBanner"> < class="bannerTable"> < class="bannerLeft"> < class="bannerCenter"> < style="visibility:hidden;" class="fk-inBannerListZone-tmp forms"> < class="bannerRight"> < class="absMiddleTable"> < id="absForms" class="forms sideForms absForms"> < id="module8830" ssr="true" _moduleType="1" _modulestyle="64" _moduleid="8830" title="" _sys="0" _banId="" _side="0" _inTab="0" _inMulMCol="0" _inFullmeasure="0" _inpack="0" _inpopupzone="0" _infullmeasurepack="0" _intabpack="0" _inaccordionpack="0" _autoHeight="0" data-scrollbar="0" data-server-rendered="true" class="form form8830 formStyle64" style="position:absolute;top:592px;left:1007px;width:166px;"> < class="formMiddle formMiddle8830" style="height:164px;"> < valign="top" class="formMiddleCenter formMiddleCenter8830"> < tabStyle="0" class="formMiddleContent formMiddleContent8830 fk-formContentOtherPadding">< class="website_qrcode_wrap">< class="website_qrcode_content">< class="website_qrcode_img_box" style="padding:5px;background-color:#ffffff;">website qrcode

扫码获取完整案例

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text-align: left;">< style="font-family: 微软雅黑, "microsoft yahei"; text-align: left;">< style="text-align: left;">< style="text-align: left;">< style="text-align: left;">银行业 | 中国银联< style="text-align: left;">7天破40000次参与,竞赛小程序竟让员工爱上培训!< style="text-align: left;"> < id='module8832' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='8832' class='form form8832 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:535px;left:203px;width:204px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8844' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8832'>< class='fk-editor simpleText '>中国银联 < id='module8833' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='8833' class='form form8833 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:537px;left:439px;width:204px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8844' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8833'>< class='fk-editor simpleText '>< style="text-align: left;">银行业 < id='module8834' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='8834' class='form form8834 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:537px;left:633px;width:159px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8844' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8834'>< class='fk-editor simpleText '>< style="text-align: left;">1000+员工 < id='module8835' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='8835' class='form form8835 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:535px;left:860px;width:400px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8844' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8835'>< class='fk-editor simpleText '>< style="text-align: left;">课程中心、考试、资料中心、竞赛、直播、福利社 < id='module8836' bannerTitle='图片' _moduleType='1' _modulestyle='79' _moduleid='8836' class='form form8836 formStyle79' title='' _sys='0' _banId='' style='position:absolute;top:56px;left:234px;width:103px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8844' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8836'>< class='floatImg floatImg_J floatImg_J_special'> < class='floatImgWrap'>< class='forMargin'> < id='module8837' _moduleType='1' _modulestyle='1' _moduleid='8837' class='form form8837 formStyle1' title='' _sys='0' _banId='' style='position:absolute;top:510px;left:203px;width:83px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8844' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class=' formMiddle formMiddle8837' style='height:30px; 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企业名称

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企业行业

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企业规模

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最常用功能

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活动准备 —— 定制游戏化方案

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活动推广:多渠道触及,全面整合式推广

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砸蛋抽奖,调动学员学习积极性

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中国银联,2002年成立,总部设于上海,系中国人民银行批准设立的中国银行卡联合组织。作为中国的银行卡联合组织,中国银联处于我国银行卡产业的核心和枢纽地位,对我国银行卡产业发展发挥着基础性作用,各银行通过银联跨行交易清算系统,实现了系统间的互联互通,进而使银行卡得以跨银行、跨地区和跨境使用。


2018年3月26日,是中国银联成立第16周年。如何借助这一时刻建设企业文化,建立员工间的向心力和认同感,并增强员工的业务基础知识成为这一特殊时刻企业培训的目标。显然,银联需要一场不一样的活动来达到纪念历史、凝聚员工以及提升素养的三位一体工作目标。于是,为期一周的“银联司庆——UP达人活动”应运而生。


该活动由时代光华为中国银联集团量身打造,通过游戏化、社交化的系统澳门赌场下注,活动7天突破40000次的参与人次,并涵盖嵌入公司各方面的业务和文化知识,真正实现移动互联时代,以游戏化推动培训教育、激活员工热情的核心目标。

< id='module8851' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='8851' class='form form8851 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:449px;left:207px;width:141px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8868' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8851'>< class='fk-editor simpleText '>< style="text-align: left;">企业痛点 < id='module8852' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='8852' class='form form8852 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:450px;left:464px;width:144px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8868' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8852'>< class='fk-editor simpleText '>< style="text-align: center;">澳门赌场下注 < id='module8853' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='8853' class='form form8853 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:450px;left:729px;width:144px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8868' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8853'>< class='fk-editor simpleText '>< style="text-align: center;">效果 < id='module8854' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='8854' class='form form8854 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:505px;left:204px;width:224px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8868' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8854'>< class='fk-editor simpleText fk-editor-break-word '>数字化时代,传统的培训体系沉闷难突破 < id='module8855' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='8855' class='form form8855 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:557px;left:202px;width:789px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8868' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8855'>< class='fk-editor simpleText '>—————————————————————————————————————— < id='module8856' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='8856' class='form form8856 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:478px;left:205px;width:783px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8868' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8856'>< class='fk-editor simpleText '>—————————————————————————————————————— < id='module8857' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='8857' class='form form8857 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:645px;left:200px;width:789px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8868' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8857'>< class='fk-editor simpleText '>—————————————————————————————————————— < id='module8858' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='8858' class='form form8858 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:590px;left:205px;width:205px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8868' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8858'>< class='fk-editor simpleText '>< style="text-align: left;">

培训效果难以直接展现

< id='module8859' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='8859' class='form form8859 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:676px;left:206px;width:205px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8868' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8859'>< class='fk-editor simpleText '>< style="text-align: left;">公司司庆时期,如何达到纪念历史、凝聚员工、提升素养的三位一体工作目标 < id='module8860' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='8860' class='form form8860 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:676px;left:490px;width:239px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8868' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8860'>< class='fk-editor simpleText '>< style="text-align: left;">由时代光华为中国银联集团量身打造“银联司庆——UP达人活动” < id='module8861' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='8861' class='form form8861 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:680px;left:772px;width:220px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8868' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8861'>< class='fk-editor simpleText '>< style="text-align: left;">真正实现游戏化推动培训教育、激活员工热情的核心目标 < id='module8862' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='8862' class='form form8862 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:591px;left:486px;width:220px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8868' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8862'>< class='fk-editor simpleText '>< style="text-align: left; color: rgb(102, 102, 102);"> 利用平台,对学员学习行为进行持续追踪 < id='module8863' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='8863' class='form form8863 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:589px;left:769px;width:216px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8868' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8863'>< class='fk-editor simpleText '>< style="text-align: left;">学习行为可视化,用数据支撑培训运营 < id='module8864' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='8864' class='form form8864 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:507px;left:486px;width:216px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8868' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8864'>< class='fk-editor simpleText '>< style="text-align: left;">上线“时光易学”在线网络游戏赌场 < id='module8865' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='8865' class='form form8865 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:505px;left:774px;width:217px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8868' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent8865'>< class='fk-editor simpleText '>< style="text-align: left;">紧跟时代步伐,用技术改变培训现状 < id='module8866' _moduleType='1' _modulestyle='1' _moduleid='8866' class='form form8866 formStyle1' title='' _sys='0' _banId='' style='position:absolute;top:920px;left:195px;width:812px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='8868' _intabpack='0' _inaccordionpack='0' _autoHeight='1' _global='false' _independent='false' data-scrollbar='0'> < class=' formMiddle formMiddle8866' style=''> < class='formMiddleCenter formMiddleCenter8866 ' valign='top'> < class='formMiddleContent formMiddleContent8866 fk-formContentOtherPadding' tabStyle='0'> < class='richContent richContent6'>

如何激活参与者的热情,参与的渴望,又能够真正有效地植入知识和理念,让员工对公司的业务和文化有充分的认识,一个现实而有效的选项是游戏。然而,即便知道了要通过游戏到达活动目标,选择何种游戏形式依然是一个问题。


经过社交媒体热门游戏的研究,时代光华发现在2017年年底至2018年年初的这段时期,微信平台中诸如《头脑王者》、《脑力达人》、《学霸游戏》等知识问答PK小程序。因此,竞赛答题是首选的游戏形式,并以此为基础进行定制化的游戏设计。根据用户需求,时代光华首先设计了游戏的基本形式,并协助银联团队设计了500道竞赛问答题。题目内容涵盖银联大事、企业文化、云闪付知识、银行卡基础、党政速递、商务礼仪等。除此之外,为了激励员工参与活动,我们还进一步设置了活动的奖项。


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活动的方案设计仅仅只是第一步,一次有效的运营活动关键在于执行落地。于是,活动物料确定之后,必须开展有效的推广活动从而激活活动参与,真正使得活动能够落地产生预期效果。究竟该如何有效推广活动呢?我们将活动推广分成两步展开,第一步是活动预热,第二步是活动促活。


在活动预热阶段,主要的运营目标是引发用户关注。通过多渠道的协同和整合影响达成用户的触达,其中包括微信公众账号软文、微信朋友圈广告、内部邮件、微信群消息以及时代光华网络游戏赌场广告推送。微信公众账号推送的主要入口集中于人员密集的工作群,并以红包形式吸引初步参与者。活动预热不仅局限在线上,通过线下的易拉宝和礼品展示,激励员工产生需求参与到活动中来。


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活动过程中,同样需要有事实的激励留住活动的参与者继续游戏。竞赛奖项的设置是一个重要的原因,其次,一些有实力的用户也会产生不断自我挑战的需求。这两个因素都会激发一些参与者希望与同事之间进行PK的动力。基于以上判断,我们也在活动过程中推波助澜,及时公布当前活动的排名情况以产生更强的激励效应。

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