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扫码获取完整案例

< id="fullmeasureTopForms" class="fullmeasureContainer forms fk-fullmeasureForms fullmeasureForms fullmeasureTopForms" > < id='module9478' _indexClass='formIndex1' _moduleType='1' _modulestyle='109' _moduleid='9478' class='form form9478 formIndex1 formStyle109 fk-formFullmeasure ' title='' _sys='0' _banId='' style='' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='1' _global='false' _independent='false' data-scrollbar='0'> < class='fillContentRelative' style='position:absolute; z-index:-1; height:100%; width:100%;display:none;'>< style='position:static;' class='fullmeasureOuterContentPage fullmeasureOuterContentPage1 J_fullmeasurePageShow' page='1'> < class='fullmeasureOuterContentBg fullmeasureOuterContentBg9478 fullmeasureStyle12'>< class='fullmeasureOuterContent fullmeasureOuterContent9478'> < class='fullmeasureContent fullmeasureContent9478' id='fullmeasureContent9478_1' moduleId='9478' >< class='fullmeasureContentBg fullmeasureContentBg9478'>< class='J_zoneEnableAll J_fullmeasurePackContent elemZone elemZoneModule fk-formPack' moduleid='9478' id='fk-inFullmeasureListZone9478-1'>< class='fk-elemZoneBg J_zoneContentBg'>< id='module9464' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='9464' class='form form9464 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:185px;left:429px;width:552px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='9478' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent9464'>< class='fk-editor simpleText fk-editor-break-word '>< style="text-align: left;">< style="text-align: left;">< style="text-align: left;">医药行业 | 威高集团< style="text-align: left;">学员都爱的高复用运营活动,2小时内如何做到?< style="text-align: left;">

< style="text-align: left;">< style="text-align: left;">
< id='module9465' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='9465' class='form form9465 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:537px;left:169px;width:139px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='9478' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent9465'>< class='fk-editor simpleText '>< style="text-align: center;">威高集团 < id='module9466' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='9466' class='form form9466 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:538px;left:440px;width:204px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='9478' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent9466'>< class='fk-editor simpleText '>< style="text-align: left;">医药行业 < id='module9467' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='9467' class='form form9467 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:538px;left:634px;width:159px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='9478' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent9467'>< class='fk-editor simpleText '>< style="text-align: left;">中国企业500强 < id='module9468' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='9468' class='form form9468 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:538px;left:862px;width:346px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='9478' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent9468'>< class='fk-editor simpleText '>< style="text-align: left;">课程中心、直播、学习地图 < id='module9469' bannerTitle='图片' _indexClass='' _moduleType='1' _modulestyle='79' _moduleid='9469' class='form form9469 formStyle79' title='' _sys='0' _banId='' style='position:absolute;top:57px;left:235px;width:103px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='9478' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent9469'>< class='floatImg floatImg_J floatImg_J_special'> < class='floatImgWrap'>< class='forMargin'>ABUIABAEGAAgmrKK6gUo_c3p9wcwZzhs < id='module9470' _indexClass='' _moduleType='1' _modulestyle='1' _moduleid='9470' class='form form9470 formStyle1' title='' _sys='0' _banId='' style='position:absolute;top:513px;left:204px;width:83px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='9478' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class=' formMiddle formMiddle9470' style='height:30px; '> < class='formMiddleCenter formMiddleCenter9470 ' valign='top'> < class='formMiddleContent formMiddleContent9470 fk-formContentOtherPadding' tabStyle='0'> < class='richContent richContent0'>

企业名称

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企业行业

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企业规模

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最常用功能

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变运营方法后,本次活动学员参与次数是以往活动的414%,实现提升学员活跃度的核心目标。


1.涨知识,强能力,造氛围:

趣味答题,抽奖激励。促使员工主动积极的学习职场业务、工具知识,营造企业学习氛围。


2.营造企业温度:

活动形式发放福利,促进员工成长的同时提升幸福感,营造有温度的企业氛围。


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项目效果:有趣的答题抽奖,吸引在线学员主动参与


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项目过程:借助运营工具,2小时创建一场活动


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威高集团有限公司始建于1988年,以一次性医疗器械和药业为主业,实行多业并举,联动发展。下辖医用制品、血液净化、骨科、生物科技、药业、心内耗材、医疗商业、房地产、金融等10个产业集团、60多个生产子公司。


为了激励学员学习热情,威高集团每月都会在时光易学平台上进行积分抽奖活动。以往都是通过积分商城的抽奖功能进行,活动传递范围有限,形式较为单一,效果欠佳。2018年9月份,威高集团尝试使用了运营工具的“答题抽奖”功能进行运营活动,增加了答题元素,答题正确率满足一定值后可进行抽奖。活动期间:10天答题907次,323位学员参与答题,APP登陆人数(去重)为983平均每3人登陆平台就有1人参与活动!

<>
< id='module9486' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='9486' class='form form9486 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:391px;left:217px;width:141px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='9503' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent9486'>< class='fk-editor simpleText '>< style="text-align: left;">企业痛点 < id='module9487' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='9487' class='form form9487 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:392px;left:474px;width:144px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='9503' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent9487'>< class='fk-editor simpleText '>< style="text-align: center;">澳门赌场下注 < id='module9488' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='9488' class='form form9488 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:392px;left:739px;width:144px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='9503' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent9488'>< class='fk-editor simpleText '>< style="text-align: center;">效果 < id='module9489' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='9489' class='form form9489 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:449px;left:217px;width:188px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='9503' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent9489'>< class='fk-editor simpleText fk-editor-break-word '>< style="text-align: left;">

企业架构内无专业运营人员,没有人去专门从事运营活动

< id='module9490' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='9490' class='form form9490 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:522px;left:212px;width:789px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='9503' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent9490'>< class='fk-editor simpleText '>—————————————————————————————————————— < id='module9491' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='9491' class='form form9491 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:420px;left:215px;width:783px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='9503' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent9491'>< class='fk-editor simpleText '>—————————————————————————————————————— < id='module9492' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='9492' class='form form9492 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:602px;left:209px;width:789px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='9503' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent9492'>< class='fk-editor simpleText '>—————————————————————————————————————— < id='module9493' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='9493' class='form form9493 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:555px;left:215px;width:205px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='9503' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent9493'>< class='fk-editor simpleText '>< style="text-align: left;">

运营活动形式单一、信息传递范围较小

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活动难推广

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学员参与活动与分享活动门槛低

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打造爆款活动

< id='module9497' bannerTitle='文本' _indexClass='' _moduleType='1' _modulestyle='86' _moduleid='9497' class='form form9497 formStyle86 siteEditor ' title='' _sys='0' _banId='' style='position:absolute;top:556px;left:496px;width:220px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='9503' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent9497'>< class='fk-editor simpleText '>< style="text-align: left;">

用运营工具组织多种运营活动

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满足企业多场景培训运营需求

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运营工具为企业提供全面的运营支持

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花费很低的人物力成本,举办优质的运营活动

< id='module9501' _indexClass='' _moduleType='1' _modulestyle='1' _moduleid='9501' class='form form9501 formStyle1' title='' _sys='0' _banId='' style='position:absolute;top:1111px;left:211px;width:812px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='9503' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class=' formMiddle formMiddle9501' style='height:974px; '> < class='formMiddleCenter formMiddleCenter9501 ' valign='top'> < class='formMiddleContent formMiddleContent9501 fk-formContentOtherPadding' tabStyle='0'> < class='richContent richContent6'>

这样的一场运营活动是否需要做大量的工作,付出大量时间和人力成本呢?答案是NO,因为有运!营!工!具!让我们来算下,他们的实施过程耗时~


答题抽奖活动配置:


1.使用运营工具自定义题库,或使用福利社友情提供的题库。花费时间1~30分钟;

2.使用运营工具配置活动参与规则,选择模板样式。花费时间2分钟;

3.使用运营工具配置奖品,选购福利社奖品或自定义奖品。花费2分钟;

4.设计推广栏图片,或使用福利社提供素材。并挂接活动至APP推广栏。花费1~30分钟;

5.撰写一篇微信公众号推文,或使用福利社提供素材。花费5~30分钟;

6.各大微信群,群邮件,系统通知等进行消息推送。花费5分钟;


总计花费时间16~99分钟。仅花费不到2小时,一场取得效果良好、高复用性的运营活动就这样落地了!如果再进一步丰富下推广内容,增加线下海报宣传,宣讲会,颁发证书等等,让活动能够触达到更多的群体,效果是不是又会有进一步的爆发呢?可以看出做一场运营活动其实没有那么困难,运营工具帮企业节省时间,降低策划实施的门槛,让企业可以释放更多的精力在目标用户的触达上。


注:所有时代光华正式客户均可免费配置【运营工具】

<>
< class='richModuleSlaveImgContainer richTextImg textImg6' >威高集团,时代光华 < class='clearfloat clearfloat9503'> < id="webContainerTable" class="webContainerTable fk-webContainerTableForNoLayout" > < id="webContainer" class="webContainer"> < id="container" class="container"> < class="containerTop"> < class="left"> < class="center"> < class="right"> < class="containerMiddle"> < id="containerMiddleLeft" class="containerMiddleLeft"> < class="containerMiddleCenter"> < id="containerMiddleCenterTop" class="containerMiddleCenterTop"> < id="containerForms" class="containerForms"> < id="topForms" class="column forms mainForms topForms" style='display:none'>
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 公司介绍

 公司新闻

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 人才招聘

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备案图标.png沪公网安备 31010102003504号

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     邮箱.png marketing@21tb.com



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< id='module11149' bannerTitle='图片' _indexClass='formIndex8' _moduleType='1' _modulestyle='79' _moduleid='11149' class='form form11149 formIndex8 formStyle79 formInZone ' title='' _sys='0' _banId='' style='position:absolute;top:220px;left:906px;width:23px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent11149'>< class='floatImg floatImg_J floatImg_J_special'> < class='floatImgWrap'>< class='forMargin'>ABUIABAEGAAg9vGQ7QUoh6eTtwIwGjga < id="webFooter" class="webFooter"> < id='footer' class='footer' style="display:none">< class='footerTop'>< class='topLeft'>< class='topCenter'>< class='topRight'>< class='footerMiddle'>< class='middleLeft'>< class='middleCenter' align='center'>< class='footerContent'>< class='footerInfo footerInfoV2 J_footerInfo'>2002 上海时代光华教育发展有限公司 版权所有< class='footerSupport' id='footerSupport' > 沪ICP备09010055号 < class='middleRight'>< class='footerBottom'>< class='bottomLeft'>< class='bottomCenter'>< class='bottomRight'> < class='statToolWrap'> < class="clearfloat"> < class="floatLeftTop manageTranTop" style='0' > < id="floatLeftTopForms" class="forms sideForms floatForms"> < class="floatRightTop manageTranTop" style='0' > < id="floatRightTopForms" class="forms sideForms floatForms"> < class="floatLeftBottom"> < id="floatLeftBottomForms" class="forms sideForms floatForms"> < class="floatRightBottom"> < id="floatRightBottomForms" class="forms sideForms floatForms"> < id="popupLevel" class="popupLevel"> < id="popupLevelWrap" class='popupLevelWrap'> < id="popupLevelEditToolArea" class="popupLevelEditToolArea"> < id="popupLevelEditPanel" class="popupLevelEditPanel"> < id="popupLevelEditTool" class="popupLevelEditTool"> < id="popupLevelForms" class="forms sideForms popupLevelForms"> < id="bgMusic" class="bgMusic">